In 2025, the Softwood Lumber Board is accelerating efforts to expand the use of lumber—capturing market share in high-potential segments like K-12 schools and multifamily housing while pushing beyond early adopters to engage general contractors, developers, and community stakeholders through targeted training, education, media partnerships, and project competitions nationwide.
2025
REPORT
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Q1 HIGHLIGHTS

Q1 INCREMENTAL DEMAND GENERATED
HARVESTED CARBON BENEFITS FROM FACILITATING WOOD USE
MILLION
BOARD FEET OF INCREMENTAL DEMAND.
Hybrid Light-Frame & Mass Timber
10%
Mass Timber
24%
Light-Frame
66%
Which Equals a Total Carbon Benefit of
Metric Tons of CO2
780,000
Metric Tons of CO2 Avoided
530,000
Metric Tons of CO2 Stored
250,000
315
Towards the
1,510 MM BF
2025 goal.

Georgia’s Mass Timber Accelerator, managed by the Georgia Forestry Foundation, is providing direct funding and technical support to three active projects. The accelerator launched a new call for applications and is expanding into key urban centers through its Mass Timber Hubs initiative. These educational hubs in cities throughout Georgia, developed in partnership with WoodWorks, aim to engage local design and construction professionals to share success stories, discuss lessons learned, and grow momentum ahead of the June 30 application deadline.

Building on these successes, the SLB is encouraging more cities to apply for funding and support to launch their own accelerators, positioning wood structural systems as a key solution for sustainable, scalable, and affordable development across the United States.

In 2025, the SLB is expanding its accelerator program initiative to drive innovation in wood construction with a focus on affordability and housing access. Building on the success of programs in Boston, Georgia, and New York City—launched in partnership with the USDA Forest Service—the SLB is now exploring collaborations with cities in Colorado, Pennsylvania, Oregon, and California, and in Washington, D.C.

In New York, two projects from the NYC Economic Development Corporation’s 2024 Mass Timber Studio have moved toward construction: the Walter Gladwin Recreation Center and a Brooklyn Public Library branch, both expected to break ground in 2025. A second round of applications for the program closed in April, and the SLB and program partners have reviewed and selected finalists. One of the finalists has been selected to construct 500 new mixed-income housing units on Staten Island, becoming one of the largest mass timber residential development projects with affordable housing in the entire country.

One finalist in NYCEDC’s Mass Timber Studio has been selected
to construct 500 mixed-income homes on Staten Island.
Rendering Credit: GF55 Architects.

The Brooklyn Public Library Lots Branch, selected in the first round of NYCEDC’s Mass Timber Studio, is expected to break ground in 2025.
Rendering Credit: MASS Design Group and Marble Fairbanks Architects

SLB-Supported Accelerators Help
Grow Wood’s Market Share in 2025

SLB feature story

Jump to these stories.

Want to read more SLB stories?

Q1 Metrics


Community MusicWorks Center Architecture |

3SIX0 Architecture | Photo Credit: Warren Jagger Photography

SLB Education seeks to change the way we build by instilling practitioners, educators,
and emerging
professionals with knowledge of and preference for wood solutions.


Community MusicWorks Center Architecture |

3SIX0 Architecture | Photo Credit: Warren Jagger Photography

SLB story 1

K-12 Mass Timber Competition
Attracts Innovative Project Entries

The SLB and USDA Forest Service’s 2025 Mass Timber Competition: Building Sustainable Schools has drawn 19 innovative project entries from across the country, signaling growing momentum for mass timber in the K-12 education sector. With $1.8 million in funding available—up to $500,000 per project—
the competition is designed to accelerate adoption, grow market share,
and showcase mass timber’s potential to transform how schools are built.

By focusing on classrooms, libraries, daycare centers, and other K-12 facilities, the program targets a high-demand sector where wood’s current market share is low, leaving ample room to increase wood use with an annual incremental lumber opportunity ranging from 203 MM BF to 1.5 BBF as wood’s market share grows. The competition funding supports early-stage costs, such as analyzing design alternatives and code compliance studies—critical steps for overcoming barriers and mainstreaming mass timber solutions. A panel of leading architects, engineers, and school construction experts will select finalists by June 25, with winners announced in October.

Previous competitions are already yielding showcase projects. Of the 12 past awardees, nine are progressing through design or construction. Notably, Evergreen Charter School in Hempstead, New York, has completed construction and begun a biophilia impact study. Up@310 Lofts, a residential vertical extension in Keene, New Hampshire, and Via Emma, a Northwest Arkansas multifamily development using modular construction, are expected to finish in 2025.

This sector-specific competition builds on growing trends: nearly 80% of education projects supported by WoodWorks between 2021 and 2024 incorporated mass timber. As more teams pursue sustainable, low-carbon materials, K-12 construction is becoming a key driver of wood’s market growth.

Sonoma Academy | Photo Credit: Michael David Rose

Common Ground High School | Photo Credit: David Sundberg/Esto

Q1 Metrics


Founders Hall | LMN Architects |
Photo Credit: Tim Griffith

Think Wood is a communications and education campaign that provides commercial, multifamily, and single-family home design and build resources to architects, developers, and contractors.


Frame 122 | Brent Buck Architects |
Photo Credit: Christopher Sturman 

SLB Story 2


Light-frame wood construction accounted for 66% of WoodWorks’ reported project activity.
Broadstone Saratoga | Urban Architecture | Photo Credit: Chad Case Photography

driving
Light-Frame Market Growth

Education remains a key driver. One structural engineer, unsure if a five-story infill project exceeded height limits, relied on WoodWorks for code interpretation, occupancy strategies, and design classification—ultimately keeping the project within light-frame limits. With 5,445 professionals receiving light-frame education and 26 new project leads in Q1 alone, WoodWorks continues to expand the possibilities for light-frame construction and support practitioners as they scale up in size, complexity, and confidence.

In Q1, WoodWorks continued to play a pivotal role in advancing light-frame wood construction, which accounted for 66% of reported project activity and remains a cornerstone of the program’s outreach and education efforts. The organization provided critical early-stage support to a variety of projects across the United States, including a 370,571-square-foot multifamily development in Milwaukee. The project—built atop a precast concrete podium—includes both Type III-A and III-B light-frame buildings and required extensive guidance to align the design with code and construction best practices.

In Kansas City, a contractor new to mass timber received WoodWorks’ support for a 650,000-square-foot hybrid project combining four stories of light-frame walls with mass timber floors over a two-story podium. WoodWorks has found that enthusiastic contractors supported with the right resources can often stimulate regional momentum.

Q1 Metrics


Retail Village at Sycamore and Oak,

Winstanley Architects | Photo Credit: Dror Baldringer

WoodWorks is the AEC+D community’s go-to resource for commercial and multifamily woodbuilding design, engineering, and construction. It works to support AEC+D professionals with free one-on-one project assistance, continuing education, design tools, and on-demand resources, with the goal of converting more projects to wood.


Retail Village at Sycamore and Oak |

Winstanley Architects | Photo Credit: Dror Baldringer

Codes & Standards

Research &
Development

$1,171,742

$1,262,610

$1,462,198

$2,667,900

National & Regional Checkoff Investments

$3,785,857

$1,821,030

Educating
Design Pros

Concrete
Masonry
Outreach

Design Assistance

Marketing

CMC Funding
64
$12,171,337
Total Programs
Total Funding

SLB story 3

Concrete Masonry Checkoff Program Rolls Out
Education, Marketing, Codes Programs

The campaign includes a dedicated website and paid media placements
in trade publications to reach builders, designers, and developers.

On the education front, the CMC has established a University Education and Research Program, offering faculty workshops, masonry-focused curriculum development, and engagement tools for producers to connect with local academic institutions. A separate design summit has also provided continuing education for architects focused on masonry innovation.

SLB and program leaders continue to monitor the CMC’s rollout closely
and are developing strategic responses to protect and grow wood’s
market position.

Following its 2023 launch, the Concrete Masonry Checkoff (CMC)—the first checkoff program for a competing building material—has begun unveiling a suite of national programs designed to match and counter the SLB’s efforts in wood promotion. The initiatives are in marketing, design assistance, codes and standards, and education.

To compete with the SLB-funded codes work led by the AWC, the CMC has set up a Codes and Standards Program with experts in structural design, fire safety, energy, material science, and environmental technologies. The program will engage with both national forums and targeted state and local code jurisdictions. The CMC has also issued an RFP to find subject matter experts to provide direct project assistance, much like WoodWorks.

The CMC’s Beauty of Block marketing campaign, which debuted in August, mirrors SLB’s Think Wood by promoting concrete masonry’s benefits through five pillars: strength, safety, sustainability, savings, and style.

Q1 Metrics

Museum of Fine Arts | Photo Credit: Peter Molick

The AWC is the nation’s leading technical authority and advocate for the sustainable wood building productsindustry in the codes, standards, and sustainability arenas.

Children's Day School | Jensen Architects |
Photo Credit: Bruce Damonte

If you'd like a printed version of the Q1 Report mailed
to you, please email info@softwoodlumberboard.org.

Q1 2025 Report
Download the SLB
The Softwood Lumber Board (SLB) is an industry-funded initiative established to promote the benefits and uses of softwood lumber products in outdoor, residential, and non-residential construction. Programs and initiatives supported by the SLB focus on increasing the demand for appearance and softwood lumber products in the United States.
In 2025, the Softwood Lumber Board is accelerating efforts to expand the use of lumber—capturing market share in high-potential segments like K-12 schools and multifamily housing while pushing beyond early adopters to engage general contractors, developers, and community stakeholders through targeted training, education, media partnerships, and project competitions nationwide.
REPORT
2025
Which Equals a Total Carbon Benefit of
Metric Tons of CO2
780,000
Metric Tons of CO2 Stored
250,000
HARVESTED CARBON BENEFITS FROM FACILITATING WOOD USE
Metric Tons of CO2 Avoided
530,000
66%
Light-Frame
24%
Mass Timber
10%
Hybrid Light-Frame
& Mass Timber
Towards the
1,510 MM BF
2025 goal.
BOARD FEET OF INCREMENTAL DEMAND.
MILLION
315
Q1 INCREMENTAL DEMAND GENERATED

Q1 HIGHLIGHTS

Want to read more SLB stories?

Jump to these stories.

One finalist in NYCEDC’s Mass Timber Studio has been selected
to construct 500 mixed-income homes on Staten Island.
Rendering Credit: GF55 Architects.

The Brooklyn Public Library Lots Branch, selected in the first round of NYCEDC’s Mass Timber Studio, is expected to break ground in 2025. Rendering Credit: MASS Design Group and Marble
Fairbanks Architects

Georgia’s Mass Timber Accelerator, managed by the Georgia Forestry Foundation, is providing direct funding and technical support to three active projects. The accelerator launched a new call for applications and is expanding into key urban centers through its Mass Timber Hubs initiative. These educational hubs in cities throughout Georgia, developed in partnership with WoodWorks, aim to engage local design and construction professionals to share success stories, discuss lessons learned, and grow momentum ahead of the June 30 application deadline.

Building on these successes, the SLB is encouraging more cities to apply for funding and support to launch their own accelerators, positioning wood structural systems as a key solution for sustainable, scalable, and affordable development across the United States.

In 2025, the SLB is expanding its accelerator program initiative to drive innovation in wood construction with a focus on affordability and housing access. Building on the success of programs in Boston, Georgia, and New York City—launched in partnership with the USDA Forest Service—the SLB is now exploring collaborations with cities in Colorado, Pennsylvania, Oregon, and California, and in Washington, D.C.

In New York, two projects from the NYC Economic Development Corporation’s 2024 Mass Timber Studio have moved toward construction: the Walter Gladwin Recreation Center and a Brooklyn Public Library branch, both expected to break ground in 2025. A second round of applications for the program closed in April, and the SLB and program partners have reviewed and selected finalists. One of the finalists has been selected to construct 500 new mixed-income housing units on Staten Island, becoming one of the largest mass timber residential development projects with affordable housing in the entire country.

SLB feature story
SLB-Supported Accelerators Help
Grow Wood’s Market Share in 2025

Community MusicWorks Center Architecture |
3SIX0 Architecture | Photo Credit: Warren Jagger Photography

Q1 Metrics
STORIES
ABOUT SLB EDUCATION
SLB Education seeks to change the way we build by instilling practitioners, educators, and emerging professionals with knowledge of and preference for wood solutions.

Sonoma Academy | Photo Credit: Michael David Rose

Common Ground High School | Photo Credit: David Sundberg/Esto

The SLB and USDA Forest Service’s 2025 Mass Timber Competition: Building Sustainable Schools has drawn 19 innovative project entries from across the country, signaling growing momentum for mass timber in the K-12 education sector. With $1.8 million in funding available—up to $500,000 per project—the competition is designed to accelerate adoption, grow market share, and showcase mass timber’s potential to transform how schools are built.

By focusing on classrooms, libraries, daycare centers, and other K-12 facilities, the program targets a high-demand sector where wood’s current market share is low, leaving ample room to increase wood use with an annual incremental lumber opportunity ranging from 203 MM BF to 1.5 BBF as wood’s market share grows. The competition funding supports early-stage costs, such as analyzing design alternatives and code compliance studies—critical steps for overcoming barriers and mainstreaming mass timber solutions. A panel of leading architects, engineers, and school construction experts will select finalists by June 25, with winners announced in October.

Previous competitions are already yielding showcase projects. Of the 12 past awardees, nine are progressing through design or construction. Notably, Evergreen Charter School in Hempstead, New York, has completed construction and begun a biophilia impact study. Up@310 Lofts, a residential vertical extension in Keene, New Hampshire, and Via Emma, a Northwest Arkansas multifamily development using modular construction, are expected to finish in 2025.

This sector-specific competition builds on growing trends: nearly 80% of education projects supported by WoodWorks between 2021 and 2024 incorporated mass timber. As more teams pursue sustainable, low-carbon materials, K-12 construction is becoming a key driver of wood’s market growth.

SLB Story 1
K-12 Mass Timber Competition
Attracts Innovative Project Entries

Frame 122 | Brent Buck Architects | Photo Credit: Christopher Sturman

Q1 Metrics
STORIES
ABOUT THINK WOOD
Think Wood is a communications and education campaign that provides commercial, multifamily,
and single-family home design and build resources to architects, developers, and contractors.

Light-frame wood construction accounted for 66% of WoodWorks’ reported project activity.
Broadstone Saratoga | Urban Architecture | Photo Credit: Chad Case Photography

In Q1, WoodWorks continued to play a pivotal role in advancing light-frame wood construction, which accounted for 66% of reported project activity and remains a cornerstone of the program’s outreach and education efforts. The organization provided critical early-stage support to a variety of projects across the United States, including a 370,571-square-foot multifamily development in Milwaukee. The project—built atop a precast concrete podium—includes both Type III-A and III-B light-frame buildings and required extensive guidance to align the design with code and construction best practices.

In Kansas City, a contractor new to mass timber received WoodWorks’ support for a 650,000-square-foot hybrid project combining four stories of light-frame walls with mass timber floors over a two-story podium. WoodWorks has found that enthusiastic contractors supported with the right resources can often stimulate regional momentum.

Education remains a key driver. One structural engineer, unsure if a five-story infill project exceeded height limits, relied on WoodWorks for code interpretation, occupancy strategies, and design classification—ultimately keeping the project within light-frame limits. With 5,445 professionals receiving light-frame education and 26 new project leads in Q1 alone, WoodWorks continues to expand the possibilities for light-frame construction and support practitioners as they scale up in size, complexity, and confidence.

SLB STORY 2
DRIVING
Light-Frame
Market Growth

Retail Village at Sycamore and Oak |
Winstanley Architects | Photo Credit: Dror Baldringer

Q1 Metrics
STORIES
ABOUT WOODWORKS
WoodWorks is the AEC+D community’s go-to resource for commercial and multifamily woodbuilding design, engineering, and construction. It works to support AEC+D professionals with free one-on-one project assistance, continuing education, design tools, and on-demand resources, with the goal of converting more projects to wood.
ClicK Gray circles for detailS

Codes & Standards

$1,821,030

National &
Regional
Checkoff
Investments

64

Total Programs

$12,171,337

Total Funding

CMC Funding

Following its 2023 launch, the Concrete Masonry Checkoff (CMC)—the first checkoff program for a competing building material—has begun unveiling a suite of national programs designed to match and counter the SLB’s efforts in wood promotion. The initiatives are in marketing, design assistance, codes and standards, and education.

To compete with the SLB-funded codes work led by the AWC, the CMC has set up a Codes and Standards Program with experts in structural design, fire safety, energy, material science, and environmental technologies. The program will engage with both national forums and targeted state and local code jurisdictions. The CMC has also issued an RFP to find subject matter experts to provide direct project assistance, much like WoodWorks.

The CMC’s Beauty of Block marketing campaign, which debuted in August, mirrors SLB’s Think Wood by promoting concrete masonry’s benefits through five pillars: strength, safety, sustainability, savings, and style.

The campaign includes a dedicated website and paid media placements in trade publications to reach builders, designers, and developers.

On the education front, the CMC has established a University Education and Research Program, offering faculty workshops, masonry-focused curriculum development, and engagement tools for producers to connect with local academic institutions. A separate design summit has also provided continuing education for architects focused on masonry innovation.

SLB and program leaders continue to monitor the CMC’s rollout closely and are developing strategic responses to protect and grow wood’s
market position.

SLB STORY 3
Concrete Masonry Checkoff Program Rolls Out
Education, Marketing, Codes Programs

Children's Day School | Jensen Architects |
Photo Credit: Bruce Damonte

Q1 Metrics
STORIES
ABOUT AMERICAN WOOD COUNCIL
The AWC is the nation’s leading technical authority and advocate for the sustainable wood building products industry in the codes, standards, and sustainability arenas.
Other ReportS
2024 annual report
2023 annual report
2022 annual report
Q1 2025 Report
Download the SLB

If you'd like a printed version of the
Q1 Report mailed to you, please email info@softwoodlumberboard.org.

Access Past Reports
2024 Quarterly Report
The Softwood Lumber Board (SLB) is an industry-funded initiative established to promote the benefits and uses of softwood lumber products in outdoor, residential, and non-residential construction. Programs and initiatives supported by the SLB focus on increasing the demand for appearance and softwood lumber products in the United States.