International Builders' Show

The contractor-focused JLC Live in Providence, Rhode Island, and the 2026 International Builders’ Show (IBS) in Orlando marked a deliberate shift in Think Wood’s trade show strategy. Rather than a primarily educational presence, Think Wood transitioned to a more experiential model by incorporating live, hands-on demonstrations led by a professional carpenter.  

By engaging builders and contractors in person, Think Wood reinforces what makes lumber familiar, reliable, and trusted on the jobsite, while also reminding audiences what true craftsmanship with wood looks like at a high level. The live demonstrations elevate perceptions of wood by showcasing the speed, precision, and versatility achievable in skilled hands. In a crowded exhibit hall, this approach increases booth traffic by stopping attendees who might otherwise pass by and generates more substantive conversations. Think Wood will continue the approach at another builder-focused show, Build Show Live, in September. The strategic shift will help inform the SLB’s evaluation of all tradeshows and conferences in 2027 to ensure programs achieve the best ROI for their spend. 

The SLB’s partnerships program also serves as a coordinated platform for regional industry partners. Participating associations at IBS included the Southern Forest Products Association, Western Red Cedar Lumber Association, Western Wood Products Association, and Northeastern Lumber Manufacturers Association, with NELMA taking a lead role in organizing the demonstration program. Unified participation strengthens industry visibility and avoids fragmented representation.

MARKET IMPACT

• Protect single-family market share by reinforcing wood’s benefits with residential construction audiences.

• Amplify reach of regional partners to contractor and builder audiences.