Think Wood’s Single-Family Home LookBook Vol. 2 features the House at 9,000 Feet, a nearly all-wood home clad in cedar designed by MacKay-Lyons Sweetapple Architects. |
Photo Credit: Nic Lehoux

Residential Resources Defend and Extend Lumber’s Position

Single-family home content and case studies not only engage residential contractors but also function as a laboratory of innovation for commercial audiences.

Residential case studies are also some of Think Wood’s most popular stories across all audience sectors, helping to increase engagement. Think Wood’s story about a contemporary prefab light-frame model designed for tech startup Aro Homes by renowned architecture firm Olson Kundig, for example, highlights how factory-based construction can reduce project timelines and embodied carbon. Volume 2 of Think Wood’s popular Single-Family Home LookBook launched in Q4 with seven new projects and quickly became a top-performing asset.

Sustained engagement with residential resources supports the nearly 7,300 builders and residential contractors nurtured in Q4, with 61% reaching highly engaged status.

MARKET IMPACT

• Reinforces lumber as the default residential material.

• Extends innovation lessons from single-family to commercial markets.