Preserved market confidence following the UMass Amherst construction fire

The AWC worked with WoodWorks to provide accurate information to the media and reinforce code-based fire safety messaging after a construction fire at the University of Massachusetts Amherst. Technical talking points and resources helped ensure industry discussions remained grounded in established standards and best practices.

This response builds on the AWC’s broader fire service engagement program, launched in response to the National Ready Mixed Concrete Association’s Build With Strength campaign. The AWC’s work focuses on proactive education, outreach, and training with fire officials, code authorities, and first responders nationwide.

MARKET IMPACT

• Reduces risk of reactionary restrictions following high-profile incidents.

• Supports market confidence affecting code development and
  insurer perspectives.